MY CONTRIBUTIONS

Led ongoing creative direction and hands-on development for the RES IPSA e-commerce experience, elevating the site into a more refined, high-end digital environment. Spearheaded a full homepage redesign that introduced a more editorial, luxury-driven layout, refining typography, spacing, and content hierarchy while maintaining brand integrity and performance. Rebuilt key user flows across product, collection, and navigation systems, improving clarity, consistency, and mobile responsiveness throughout.

Designed and implemented custom features including a bespoke mobile-first product gallery with swipe and zoom functionality, refined variant selection UX, and cohesive PDP content structures driven by dynamic metafields. Enhanced conversion-focused elements like cart, wishlist, and predictive search with thoughtful UI improvements and bug fixes.

Developed tailored collection experiences, including a custom animated preloader that features branded, kilim loafer and kilim clogs, creating an immersive entry moment, bringing a sense of anticipation and storytelling to the shopping journey. Continuously iterate on front-end performance and visual polish through precise CSS and Liquid updates, ensuring a seamless, elevated experience across all devices.