Proclaim
Client
Type
Year
Agency
The Work
Nobody thinks flossing is urgent, which is a challenge for an early-stage oral care brand. Proclaim’s creative solves it by widening the stakes. Rather than only selling a better clean, the work connects the bacteria in your mouth to the bigger health concerns people already carry, turning a seven-second daily habit into something that feels like it matters.
I led creative development for Proclaim across paid social, organic social, and email, helping drive both awareness and sales while establishing a clear direct-response voice for the growing brand. Working within fast timelines, I concepted and led my team to execute designs for social ads and email creative while partnering closely with the client through weekly strategy sessions to maintain alignment and momentum. The work relied on clear, compelling storytelling and agile iteration to build a stronger creative foundation as the brand scaled.
About My Role
As Creative Director at Taktical Digital, I led a dynamic team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Oversaw creative copywriting and project management via Asana to meet deadlines efficiently. Directed production of 4,000+ designs and performance-driven campaigns across TikTok, Meta, Amazon, Google, Twitter/X, Pinterest, OTT/CTV, and display, ensuring quality at scale. I managed the creative department P&L and built the department from the ground up, scaling from one designer to a team of 5–8 designers and copywriters.