Proclaim
As Creative Director at Taktical Digital, I led a dynamic team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Oversaw creative copywriting and project management via Asana to meet deadlines efficiently. Directed production of 4,000+ designs and performance-driven campaigns across TikTok, Meta, Amazon, Google, Twitter/X, Pinterest, OTT/CTV, and display, ensuring quality at scale. I managed the creative department P&L and built the department from the ground up, scaling from one designer to a team of 5–8 people.
Client
Type
Year
Agency
Led creative development for Proclaim to support early brand growth, driving both awareness and sales across paid social and organic channels. Working within fast timelines, I concepted and executed social ads and email creative while partnering closely with the client through weekly strategy to ensure alignment and momentum. The work focused on clear, compelling storytelling and agile iteration to continue establishing a strong creative foundation for the brand.