Persil®

As a Senior Content Creator with CYLNDR Studios, I led creative strategy, development, and production for national consumer brands, including all® and Persil® laundry brands. I owned projects from initial concept and creative direction through production and post-production, translating campaign objectives into scalable content systems for paid and organic channels. My role involved directing external creators and production partners, collaborating cross-functionally with internal teams, and establishing creative approaches that balanced speed, quality, performance, and brand consistency across high-volume deliverables.

For Persil®, I was responsible for creative development and production of paid social and organic social content supporting the brand’s launch at Costco. I created the initial campaign assets and developed iterative variations across formats, messaging, and creative treatments to support the rollout and optimize performance across channels. I also led content for major campaigns, including Black Friday/Cyber Monday initiatives, shaping performance-driven assets from brief through final delivery.

I integrated AI tools into concept development and editing workflows to accelerate iteration and increase production efficiency while maintaining brand standards. Across projects, I brought a strategic, hands-on approach to building clear, effective creative that strengthened brand voice and delivered against campaign objectives.