Fahlo
Client
Type
Year
Agency
The Work
Every Fahlo bracelet includes a QR code pairing it with a real animal you can follow in the Fahlo app. But a beaded band on your wrist and a sea turtle somewhere in the Pacific can feel like two unrelated things. “Track This” / “Wear This” was built to collapse that distance, framing the animal and the product it funds in the same shot so the cause and the purchase read as one idea.
I led the creative direction and execution of performance-driven ad campaigns across Amazon, Google, and paid social, developing a cohesive visual strategy from concept through final delivery. The system was built to scale across product launches and evergreen initiatives, while supporting email creative and the tracking-app experience to create consistency across the customer journey.
About My Role
As Creative Director at Taktical Digital, I led a dynamic team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Oversaw creative copywriting and project management via Asana to meet deadlines efficiently. Directed production of 4,000+ designs and performance-driven campaigns across TikTok, Meta, Amazon, Google, Twitter/X, Pinterest, OTT/CTV, and display, ensuring quality at scale. I managed the creative department P&L and built the department from the ground up, scaling from one designer to a team of 5–8 designers and copywriters.