Banana Project

A conceptual spec project exploring brand identity from the ground up. The initial objective was to design a logo that merges the product theme, bananas, with the warmth and symbolism of a golden sun. From that foundation, the project has expanded into a full brand exploration, building out a cohesive visual system across touchpoints including typography, social, packaging, web, email, e-commerce, and apparel. The focus is on how a simple concept can scale into a flexible, recognizable brand world.