Aputure / amaran
Client
Type
Year
Agency
The Work
Aputure and amaran cover everything from creator-focused lights to professional control systems, and no single creative approach can sell all of it. The work spans product-forward, benefit-driven, feature-focused, and seasonal creative, built to cover the full funnel from awareness through conversion. Each campaign is shaped around what the productneeds and the moment it’s selling into.
I led the development of performance-driven ad creative across product launches, seasonal sales, Black Friday/Cyber Monday, and evergreen campaigns. For new releases, I partnered closely with the brand team on go-to-market strategy, aligning creative with launch timing, positioning, and messaging so the ads functioned as part of a coordinated rollout. Working on tight timelines through weekly strategy, I concepted, led design, and delivered high-impact assets built for scale and iteration, consistently driving strong results, including top-performing creatives achieving 17+ ROAS.
Creative Formats
Product-Forward Ads
Product-forward creative that makes the product the hero. Big type, clean product focus, built to create desire and convert on a flagship SKU.
Benefit-Forward Ads ("Get Shots Like This")
Benefit-forward creative that opens on the cinematic result, then reveals the gear that made it. Speaks to the shooter's ambition first and sells the tool as the way to get there.
Feature-Driven Ads
Feature-driven creative for a product whose value isn't obvious from a glamour shot. For example, demystifying the DMX control system and showing the full lighting universe it runs, turning a technical feature into a clear reason to buy.
Seasonal / Promo Ads — Summer Sales / Black Friday / Cyber Monday
Seasonal, promo-led creative that shifts the same product line into a promotional register for peak retail moments. Leads with the offer while holding the brand's technical, product-forward look, built to convert during the highest-intent window of the year. Top creatives during Black Friday / Cyber Monday drove 17+ ROAS.