CREATIVE DIRECTOR AT TAKTICAL DIGITAL
2021-2024
MY CONTRIBUTIONS
Creative development, creative direction, art direction, concept creation, creative department + team growth
Led a dynamic team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Oversaw creative copywriting and project management via Asana to meet deadlines efficiently. Directed production of 4,000+ designs and performance-driven campaigns across TikTok, Meta, Amazon, Google, Twitter/X, Pinterest, OTT/CTV, and display, ensuring quality at scale. I managed the creative department P&L and built the department from the ground up, scaling from one designer to a team of 5–8 people.
STANDOUT RESULTS
assets delivered during tenure ensuring quality at scale
4,000+
17:1 ROAS
on a holiday sale paid social campaign
Fahlo
Challenge: Needed compelling ad creatives to drive sales across multiple platforms.
Problem: Required a cohesive visual strategy for Amazon, Google, and paid social.
Solution: Designed engaging assets from concept to execution, oversaw email designs, and created high-performing ads for product launches and evergreen efforts.
Creative Director: Carlton Miller
Designers: Jair Torres & Rico Nocos
Aputure / amaran / Deity
Challenge: Maximizing sales during peak shopping seasons.
Problem: Needed high-performing Black Friday/Cyber Monday, evergreen, and product launch ads with quick turnarounds.
Solution: Designed impactful ad creatives from concept to execution, strategized with the client weekly, and delivered assets that drove strong performance, including assets achieving 17+ ROAS.
Creative Director: Carlton Miller
Designers: Jair Torres & Rico Nocos
LANE EIGHT
Challenge: Boosting brand recognition and engagement.
Problem: Needed impactful social ad creatives for a growing brand.
Solution: Designed organic and paid social ads from concept to final execution, ensuring quick delivery and strategic alignment through ongoing client collaboration.
Creative Director: Carlton Miller
Designers: Jair Torres & Rico Nocos
Proclaim
Challenge: Driving awareness and sales for a new brand.
Problem: Needed compelling social ads, email designs, and fast execution.
Solution: Led the creative process for organic and paid ads, ensuring quick turnarounds and strategic alignment through weekly calls.
Creative Director: Carlton Miller
Designers: Jair Torres & Rico Nocos
Vella
Challenge: Increasing brand awareness.
Problem: Needed compelling social ads, email designs, and fast execution. No previous ad assets existed with new brand identity.
Solution: Led the creative process for paid ads, ensuring quick turnarounds and strategic alignment through weekly calls.
Creative Director: Carlton Miller
Designers: Jair Torres & Rico Nocos
All of these are owned by respective clients / agency.