MY CONTRIBUTIONS

Creative development, creative direction, art direction, concept creation, creative department + team growth

Led a dynamic of team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Created assets for Meta, TikTok, Google, Amazon, Twitter/X, Pinterest, and internal marketing efforts. I managed the creative department P&L and built the department from the ground up with 1 designer up to a team of 5-8 people.

A FEW DELIVERABLES