CREATIVE DIRECTOR AT TAKTICAL DIGITAL

2021-2024

MY CONTRIBUTIONS

Creative development, creative direction, art direction, concept creation, creative department + team growth

Led a dynamic team in crafting innovative advertising concepts and hundreds of monthly designs tailored for both paid media and organic initiatives, all at fast-paced deadlines. I drove the development of ad campaigns that yielded measurable results, constantly pushing the boundaries of creativity merged with strategic insight. Through close collaboration with cross-functional teams, I fostered an environment where creativity flourished, ensuring efforts resonated with audiences and left a lasting impression in the digital sphere. Oversaw creative copywriting and project management via Asana to meet deadlines efficiently. Created assets for Meta, TikTok, Google, Amazon, Twitter/X, Pinterest, and internal marketing efforts. I managed the creative department P&L and built the department from the ground up, scaling from one designer to a team of 5–8 people.

A FEW DELIVERABLES FOR AGENCY CLIENTS

Fahlo

Challenge: Needed compelling ad creatives to drive sales across multiple platforms.
Problem: Required a cohesive visual strategy for Amazon, Google, and paid social.
Solution: Designed engaging assets from concept to execution, oversaw email designs, and created high-performing ads for product launches and evergreen efforts.

Aputure / amaran / Deity

Challenge: Maximizing sales during peak shopping seasons.
Problem: Needed high-performing Black Friday/Cyber Monday, evergreen, and product launch ads with quick turnarounds.
Solution: Designed impactful ad creatives from concept to execution, strategized with the client weekly, and delivered assets that drove strong performance.

LANE EIGHT

Challenge: Boosting brand recognition and engagement.
Problem: Needed impactful social ad creatives for a growing brand.
Solution: Designed organic and paid social ads from concept to final execution, ensuring quick delivery and strategic alignment through ongoing client collaboration.

Proclaim

Challenge: Driving awareness and sales for a new brand.
Problem: Needed compelling social ads, email designs, and fast execution.
Solution: Led the creative process for organic and paid ads, ensuring quick turnarounds and strategic alignment through weekly calls.

Vella

Challenge: Increasing brand awareness.
Problem: Needed compelling social ads, email designs, and fast execution. No previous ad assets existed with new brand identity.
Solution: Led the creative process for paid ads, ensuring quick turnarounds and strategic alignment through weekly calls.

All of these are owned by respective clients / agency.